@gems.by.a.gem

Grab a snack and stay a while! My current favorite is Tate's Lemon Cookies.

( BASED IN NYC )

2025

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( BASED IN NYC )

I'm Crystal Sealey, a brand and packaging designer of conceptually vivid experiences.

I'm Crystal Sealey,

I help brands follow their "Why?" with a "How?" that is equally as purpose driven, intuitive, and engaging.

a brand and packaging designer of conceptually vivid experiences. I help brands follow their "Why?" with a "How?" that is equally as purpose driven, intuitive, and engaging.

Featured Projects

How can a digital intervention facilitate more intentional money spending habits?

Think Before You Buy

2024 – 2025

Strategy, App, UI/UX

How can a brand with a distinctive, pattern-based identity contribute to the aesthetics and appeal of medical devices?

Vera Bradley x Dexcom

Spring 2025

Brand Collab, Strategy, Retail Packaging

How can I redesign a toy package to better appeal to a target audience of various ages?

My Little Pony

Spring 2024

Packaging Redesign

How can a fragrance experience create a personalized sense of nostalgia?

Midst of Time

Fall 2024

Branding, Packaging, AI

What would a limited edition collaboration between a magazine and a puzzle company look like?

New Yorker x NYPC

Spring 2024

Brand Collab, Strategy, Packaging

How can I innovate an everyday item with a straightforward purpose without overcomplicating the experience?

Kitko

Fall 2023

Branding, Product, Packaging

Visit the Archive of Passions and Experiments