Solution: My Little Pony is a popular kids toy and media franchise. Owned by Hasbro, consumers can currently buy a set of 14 pony figurines from generations 1 and 2. To redesign its packaging, I sought to update the visual identity to reflect that of the TV show "My Little Pony: Friendship is Magic." This packaging redesign, inspired by gemstones, features a heptagon that opens to reveal two layers of ponies. Either end of the package is kept open to allow consumers to peek through and each side features a gradient of the colors in each pony's distinctive “cutie mark." Overall, this identity is meant to reflect the whimsical, celestial, magical community of the show.