My Little Pony

This My Little Pony figurine packaging aims to more accurately reflect the celestial visual identity of the TV show "My Little Pony: Friendship is Magic," in a way that appeals to both children and adult fans.

Inspired by gemstones, this redesign is a custom heptagon that opens to reveal two layers of ponies. Either end of the shape is kept open to allow consumers to peek through. The exterior features a gradient of colors in each pony’s distinctive “cutie mark." During shipping, a soft insert will help the heptagon keep its shape while the packaging protects the ponies inside.