Midst of Time

Midst of Time is a customizable fragrance experience that helps you recreate the scents of your memories. During an in-person appointment, a perfumer will guide you through the process of creating a customized fragrant room spray or solid perfume. The concept of going back in time to relive a memory through smell inspired a fantastical, AI curated identity, overlapped with layers of real objects or experiences. These fragrances tell a story, unique to each and every person.