Midst of Time
Midst of Time is a customizable fragrance experience that helps you recreate the scents of your memories. Consumers curate their room spray or solid perfume during an in-person appointment with a perfumer.
The concept of going back in time to relive a memory through smell inspired a fantastical, airy, collaged identity, supported by AI-curated landscapes. As these scents tell a story unique to each person, these collages can continue to be made to represent our expansive variation in experiences.
