Vera Bradley x Dexcom
This collab between Vera Bradley and Dexcom explores how Vera Bradley can use its bold, iconic visual design to reduce the sterility of a standard medical accessory and bring more personality to medical accessories, specifically Constant Glucose Monitor patches used by people with diabetes.
Consumer Touchpoints:
CGM patches with a matching glorifier display (that collapses into 3 flat pieces of cardboard for easy set-up)
Pop-up cart with flower bouquets to increase brand collab awareness
Trade show exhibit with many ways to engage customers, including a custom CGM patch maker, diabetes-friendly refreshments stand, and flower-shaped seating.
