Vera Bradley x Dexcom

In a conceptual collab between Vera Bradley and Dexcom, I explore the many ways that Vera Bradley can use its bold, iconic, visual design to bring more customization to medical accessories, specifically Constant Glucose Monitors used by people with diabetes. This entire identity focuses on immersing the patches into Vera Bradley's floral world and inspiriting those with diabetes to track loud. A set of CGM adhesive packages can be sold in pharmacies and other medical supply shops, complete with a branded glorifier and matching packaging. To interact with potential consumers directly, the collab also features a trade show exhibit, complete with a custom diabetes patch maker, adhesive patches for sale, refreshments, and seating inspired by the flowers of Vera Bradley's recent collections.