This collab is an ongoing project where I am currently exploring the many ways that Vera Bradley can use its bold, iconic, visual design to bring more customization to medical accessories, specifically Constant Glucose Monitors used by people with diabetes. So far, I am exploring retail glorifiers for a set of patterned Dexcom CGM patches and a cart for casual collab and diabetes awareness. This entire identity focuses on immersing the patches into Vera Bradley's floral world and inspiriting those with diabetes to track loud. More to come.