Think Before You Buy

Impulsive spending often leads to overconsumption, financial strain, product waste, and buyer’s remorse. Various social and environmental factors make spending easier, including an unclear budget of one’s disposable income. Think Before You Buy is a mobile app intervention that visualizes a budget, plans purchases, and sends strategic reminders to help users make more intentional and rewarding financial decisions. Like the crosswalk that inspired its visual style, this app also encourages patient, careful, forward momentum towards a new goal.